THE LIFTY COLLECTION

If you ski or snowboard you know how many times a lifty has saved your ass whether it’s from freezing to a small sheet of ice or falling off a rickety chair lift. These unsung heroes are responsible for getting you and your planks to the top of hill so you can safely enjoy sliding your day away. MORE

FLOW STATE

Fall has officially snapped and we’ve got snow on the brain! No, not in the form of a bad ice cream headache but overwhelming excitement for Teva’s foray into snow sports. Recently, we launched the Lifty Collection inspired by those anonymous men and women who dust off the lift before you plop down to enjoy the scenery and subsequent slopes. Also, we’ve added Lel Tone to the Teva team, our first winter sports athlete who will be appearing in Warren Miller’s latest snow sports film, Flow State. MORE

TREEPEES

Look! Up in the sky! It’s a bird? It’s a plane? It’s a … a campsite? As one adventure-type-y person said to another adventure-type-y person, when it comes finding your camping chi, it all comes down to finding the perfect campsite, my friend. And with fall just around the corner (or, after Indian summer for us, Southern Californians), a slew of eager folks will be scoping out their ideal camping retreats from Yosemite to Big Sur. But what if there was a way to beat the crowds, avoid those reservation prices and maybe not have to bother with clearing foliage/rocks for a site? Well, camper friends, we wanna share how you can take your camping to a whole other level—literally. In fact, finding your camping chi could be as close as the nearest tree branch. MORE

COW-A-DUNGA!

What do Vermont ski resort owners, local farmers and about 10,000 dairy cows have in common? At Killington Ski Resort in Vermont, the trio is proving how cow poo is helping make greener strides and taking everyone to greater heights—a 4,241-foot mountain peak to be exact. At first glance, our little black-and-white speckled, pasture-grazing friends have nothing to do with snow-covered peaks, half pipes, lodges or fresh powder but, as we’ve recently discovered, cows have everything to do with giving us a lift to those things. Such as? How about the highest chairlift in Vermont. MORE

42 DAYS OF PRIZES

Christmas came early this year with 42 days of prizes to be given away from your friends at Teva. Enter every day to win fabulous footwear like our Lifty Collection in addition to other prizes like a GoPro camera, Eddie Bauer hoodie or the motherload—a grand prize that finds you and a friend shredding with Chugach powder guides. Visit the Facebook contest page to ogle the cool calendar of prizes and drool over the possibility of riding some steep and deep powder this season. MORE